VIRTUAL STYLIST WITH H&M

Creation of an innovative and interactive video site where the lifestyle readers can discover the key pieces of the last H&M collection (3 in 3 months time) and create their own looks by combining 6 tops and 6 bottoms. Each choice is played as a runway video, where real model is wearing the selected outfit (3 angle views). Videos were commented by famous designer Jakub Polanka, giving advice and recommendation to each outfit. Discount of 20% and possibility to win a private styling lessons was given to every participant.